Friday, August 8, 2014

Mark Osborne

Thoughts from Keynote1

As a species we tell stories to get the important messages across and we have been doing this for 1000s of years - decoding the messages.

Myths about the origins if things; stories on paper and on screen - we are addicted to the story. We are the storytelling species.

Storytelling affects the brain - endorphins released - like sex and chocolate effect (true Mr Gilbert?) 

The ability to empathise is tied up in storytelling. Stories can create change.

Use the power of stories to make a change. Bring in others - tell simple stories. Overcome the shortcomings of 140 characters.

A great leader creates more leaders (Tom Peters)

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