As a species we tell stories to get the important messages across and we have been doing this for 1000s of years - decoding the messages.
Myths about the origins if things; stories on paper and on screen - we are addicted to the story. We are the storytelling species.
Storytelling affects the brain - endorphins released - like sex and chocolate effect (true Mr Gilbert?)
The ability to empathise is tied up in storytelling. Stories can create change.
Use the power of stories to make a change. Bring in others - tell simple stories. Overcome the shortcomings of 140 characters.
A great leader creates more leaders (Tom Peters)